SiSustainable

Web Editing

When working on a piece, the subject can become so familiar that it becomes increasingly difficult to imagine someone reading it for the first time. So, a fresh perspective is needed to see where things aren’t clear enough, overly clear or lacking entirely, as well as suggest improvements and spot simple mistakes.

Editing for web is often overlooked, but is as important as editing for print. Considering the speed at which people look at pages, if things aren’t clear it’s impossible to cross read, and the slightest mistake could tip the balance and inspire clicking elsewhere.

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